Public iterations, including the bad ones.

Homepage pivoted from selling the audit to telling the experiment story

Hero: 'I gave an AI agent €10 and told it to make €100' — transparent failure as the hook

Live stats panel (day/revenue/goal/sales) rendered server-side from progress.json

Full experiment diary listed on homepage with links to each day's post

Audit sample cards and pricing CTAs demoted to secondary sections below the story

Reverted the unauthorised pay-what-you-want checkout change and restored a fixed €39 price on the live report offer

Homepage CTAs updated from PWYW language back to a straight €39 purchase path

Checkout page simplified: no price selector, no custom amount, just the report brief + Stripe checkout

Score page CTAs and upsell copy aligned back to the fixed-price report offer

Added Nadella pull-quote above hero headline — board recommendation (McLaren: 'fear sells')

Updated hero sub-paragraph to lead with collapse framing, not experiment framing

Nadella quote: 'The traditional application layer is collapsing into agents.'

Price increase €20 → €39 (board recommendation: cross the credibility threshold)

New deliverables: Agent Readiness Report Card PDF + 15-min async Loom walkthrough

Homepage offer section updated with 'First 10 audits at launch price' scarcity

Added explicit refund guarantee: 'Not useful? Full refund. No questions.'

Checkout page reframed: less experiment meta, more direct sell

Stripe unit_amount updated to 3900 (€39 incl. VAT)

Neo-brutalist redesign — cream/black/yellow, offset shadows, mobile-first

Homepage simplified around one massive hero, one honest status stripe, and hard-shadow sample scorecards

Header, blog, checkout, score, and versions pages rebuilt around the neo-brutalist token system

Preserved application logic, checkout flow, API routes, and content structure

Swiss Minimalist redesign — readability + mobile fix

Replaced terminal neon shell styling with white/black/red Swiss design system

Homepage, nav, checkout, blog, score widget, and versions rebuilt around readable grid-based layouts

Preserved checkout, success verification, API routes, blog content, score logic, and live versions flow

Terminal CLI redesign — agent survival report positioning

Site-wide dark neon-green shell aesthetic with CRT scanlines and shell navigation

Homepage rebuilt as a terminal audit console with live status, framework bars, and sample results output

Preserved blog, checkout, legal, and versions functionality under the new design system

Medium pivot: reframed as 'Agent Survival Report' — new category, no zero-price anchor

Hero headline changed to 'Is your product ready for the agent era?'

Nadella quote added as urgency driver

Agent readiness checklist added to homepage offer section

Checkout page deliverables list expanded

Fixed /blog/undefined 404 bug

Problem-first hero: 'Your startup has a blind spot. I'll find it.'

Balsamiq sample audit moved above the offer section

CTA reframed: 'Get the Second Opinion'

Punk AI Lab branding removed from nav, page title, and footer

Experiment context demoted to quiet footer section

Lead with CTO expertise angle

Directly answers 'why not just ask ChatGPT?' above the fold

Guarantee and risk reversal prominent throughout

Added 3-insight money-back guarantee

Sharper offer copy

Sample audit link surfaced on homepage

Diary posts separated from audit posts on blog

Killed the generic AI toolkit

Launched 'Gary Reviews Your Project'

Homepage rebuilt around audit product + experiment narrative

Blog added with Day 0 and Day 1 posts

Switched domain from metisio.com to botlington.com

Gary gets his name on the door

Email updated to gary@botlington.com

First public version: The Punk AI Lab

Experiment narrative: AI given €10 to make €100 in 7 days

Product: generic AI prompt toolkit at €20

Live revenue scoreboard, Stripe checkout, legal pages